More and more buying decisions start in an AI answer instead of a list of ten blue links. We work on what decides whether you are part of that answer: that your pages can be indexed, that the content can be cited and that what you claim can be verified.
Which hair salon nearby has free slots on Saturday?
yourcompany.sedirectory.sereviews.se
Illustration. The goal is for your business to be the source the answer is built on.
AI search optimisation, sometimes called GEO or AEO, is the work of making your business a source that ChatGPT, Perplexity and Google AI Overviews can cite. It is not a chatbot on your website. It is structured first-hand content plus technical SEO, so that AI systems find you, trust you and repeat what you say.
You show up when someone asks ChatGPT, Perplexity or Google about your line of business
Works without the person ever having been on your website
Built on the same foundation as technical SEO
Classic SEO is still the floor
Google’s AI Overviews and AI Mode are built on Google’s regular index. A page that is not indexed, or is not allowed to show as a snippet, cannot be cited in an AI answer either. There are no separate technical requirements for AI; the same foundation applies.
That is why the work starts at the same end as all other SEO: server-rendered HTML, correct titles and canonicals, a sitemap without dead URLs, and pages that actually answer the question they rank for.
Citable content, not more words
We write the answer first, 40 to 80 words that answer the question directly, and build the page from there. Structured data only goes on what the text actually says; markup describing something invisible is a risk, not a shortcut.
We add what makes the claims checkable: named case studies, a process you can follow, and a stack we actually deliver on. AI systems would rather cite a source that says something specific than one that says something general.
What we do not do
Rewrite pages “for AI”
Mass-publish thin posts
Promise a particular share of citations
Google says explicitly that no extra markup or special AI file is needed to show up in its AI features.
Is AI search optimisation the same thing as a chatbot?
No. A chatbot answers visitors on your own website. AI search optimisation is about showing up when someone asks ChatGPT, Perplexity or Google about your line of business. Chatbots and voice assistants are a separate service with us.
Do we need an llms.txt to show up in Google’s AI answers?
No. Google has said the file is not used by Search, and its AI features read the same index as regular search results. We still keep our own file in sync, so coding agents and AI crawlers do not get a wrong map of the site.
Does AI search optimisation replace regular SEO?
No, it builds on it. A page that is not indexed cannot be cited. If the technical foundation is weak, that is where the work starts, not in anything AI-specific.
Can you guarantee we get cited in ChatGPT or AI Overviews?
No. Nobody can, because the answers are generated per question and vary between occasions and users. We work on what can be influenced: that the pages are indexable, the content is citable and the claims are verifiable.
How do you measure the results?
We track indexing status and search performance in Google Search Console, and check against actual enquiries through the contact form. Click figures alone are not enough when AI answers sit above the list of results.
Want to show up when customers ask an AI?
We start by reviewing what is already indexed and what can actually be cited. If we think the work is not worth it for your site, we will tell you.
