Guides to websites, SEO and ads

Written for people who run a business, not for agency people. What things cost, how they work and what you can do yourself.

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Web development8 October 20267 minHeadless CMS: what it is and when it pays off for a businessA headless CMS separates content from how the site looks. How it works, how it differs from WordPress and when it is worth it for a smaller business.Read the article →

SEO8 October 202613 minGoogle Search Console: how to get started and read the reportsA Google Search Console guide for business owners: verify your domain, submit a sitemap, read Performance and Page indexing, and find low-CTR queries.

SEO8 October 202612 minRobots.txt and XML sitemaps: how to get your pages indexedHow robots.txt and XML sitemaps work, which mistakes stop indexing and how to ask Google to index a page through Search Console.

Strategy8 October 20268 minGoogle Analytics 4 (GA4): a guide for business ownersHow to get started with GA4: installation, key events, reports, UTM links, CTR and data retention. Written for business owners, not analysts.

Strategy8 October 20268 minGoogle Tag Manager (GTM): how to set up tracking step by stepA guide to Google Tag Manager: tags, triggers and variables, the GA4 tag, tracking forms and phone clicks, debugging and publishing.

Web development8 October 20268 minResponsive design: how to build a mobile-friendly websiteWhat responsive design means, how mobile first, breakpoints and images work, and how to test that your website works on a phone.

AI8 October 20268 minAI Overviews in Google: how your business can appear in themWhat Google’s AI Overviews are, what it takes for your page to be cited as a source and how to follow up the effect on clicks and enquiries.

Advertising8 October 20268 minGoogle Merchant Center: how to get your products into Google ShoppingA guide to Google Merchant Center: create an account, verify your site, build the product feed, fix disapprovals and link the account to Google Ads.

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Strategy16 August 20268 minHow much does a website cost in 2026? Real prices for Swedish businessesA business website costs SEK 15,000–60,000 to build and SEK 2,000–8,000 a year to run. Here is what drives the price, and what you actually get.

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SEO16 August 20269 minWhat is SEO? A guide for business ownersSEO means search engine optimisation: the work of ranking higher on Google without paying per click. How it works, what it costs and what you can do yourself.

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SEO16 August 20269 minGoogle Business Profile: how your business gets seen locallyGoogle Business Profile is free and decides whether you appear in the map results. How to create, verify and optimise the profile, step by step.

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SEO16 August 20268 minKeyword research step by step: find the words that bring customersKeyword research shows what your customers actually search for. How to do it yourself, which tools work and how to choose words you can win.

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SEO16 August 20269 minTechnical SEO: the checklist that decides whether Google finds youTechnical SEO is about making sure Google can find, read and understand your site. Here is the checklist, and how to see which problems you actually have.

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Strategy16 August 20268 minConversion rate optimisation: turn the visitors you already have into customersConversion rate optimisation means getting more of your existing visitors to get in touch. How to find where you are leaking, and what to do about it.

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Web development16 August 20269 minHow do you build a website? Step by step from idea to launchHow to build a website for your business: domain, platform, content and launch. What you can manage yourself and when it pays to get help.

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Advertising16 August 20268 minHow much does Google Ads cost in Sweden? How to work it outGoogle Ads costs what you choose to spend, but you don't set the click price yourself. How the pricing works, and what you should budget.

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Web development16 August 20269 minStarting an online store: the guide from idea to first orderHow to start an online store in Sweden: platform, payments, shipping, VAT and rules. What it costs and what actually decides whether it pays its way.

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Design16 August 20268 minA landing page that converts: structure, content and common mistakesA landing page has one job: to get the visitor to act. How to build one that works, section by section, with the most common mistakes.