Web agency in Kista for businesses that want to be found on Google

When someone in Kista googles your line of business, you should be the one they find, not the competitor next door. Solva is based in Uppsala and builds websites in Next.js: server-rendered, quick to load and structured so Google can read every page without running JavaScript first. We would rather take on fewer projects and show what we have actually done than promise a ranking nobody can guarantee.

view-source: solvadigital.se/en/web-agency/kista
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This is what Google’s crawler gets when it fetches the page. The content is in the HTML from the start.

A straight answer about where we stand

A web agency in Kista builds and runs websites for the businesses in the district, from the tech companies in Kista Science City to the garages, clinics and shops along Kistagången. The work normally has four parts: design, technical development, content that answers what customers search for, and local visibility in Google and Google Maps.

Where we are based
In Uppsala. We have no visiting address in Kista and meet on site when the project needs it.
Case studies in Kista
None yet. Our published case studies are in Stockholm and Uppsala, with names and links.
What we build in
Next.js, server-rendered. You edit the content yourselves in a CMS.

Four parts of a web agency project

Design

No template and no bought theme. We draw the site around what you sell and who is buying, and build it responsively from mobile upwards.

Development

Next.js with server-rendered HTML. The page is in the source code when Google’s crawler fetches it, so it does not need to run JavaScript to see the content.

Content

One URL per search intent instead of five thin pages competing with each other. Text that answers the question directly, not after three paragraphs of warming up.

Local visibility

Google Business Profile, categories and service descriptions, and business details that are identical everywhere they appear: the website and Swedish directories such as Hitta, Eniro and Reco.

Next.js instead of WordPress

Kista has Sweden’s densest concentration of tech companies. It shows in the questions we get: how the site handles load, whether it can connect to existing systems, what it actually renders.

  • Server-rendered HTML

    The content is in the server’s response. Googlebot does not have to render JavaScript to find headings, text and links, which is one less step where things can go wrong.

  • No plugins to look after

    A WordPress site is often ten to thirty plugins that need updating, clash with each other and need security patches. We write the feature instead of installing it.

  • Fast on mobile

    A large share of Kista’s B2B traffic comes from mobile. Statically generated pages on a CDN load without waiting for database queries.

  • Editable without a developer

    The content lives in a CMS your own staff use. The site being built in code does not mean you have to call us to change a heading.

How the search results work for Kista

The results page for “webbyrå kista” (web agency Kista) is made up of two completely different things, and they are won in different ways.

  1. 1

    The local pack is not the same as the organic results

    Search for “webbyrå kista” (web agency Kista) and three map results appear at the top. Those places are decided by the Google Business Profile: address, category, reviews and how close the searcher is. No page on your website can take them. To get in there you need a verified address in the area.

  2. 2

    Below the map, the page decides

    The organic results are won by content: a dedicated page for the area, headings that name the service and the place, and enough substance for the page to be worth ranking. Competition for “webbyrå kista” is commercially tough but thin on link strength.

  3. 3

    Your details must be identical everywhere

    Name, address and phone number should look the same on the website, in the business profile and in the directories: Hitta, Eniro, Cylex, Reco. Differences in spelling stop Google from merging the details into one business.

  4. 4

    Reviews move slowly but carry weight

    The agencies in the map for Kista have steady, recurring reviews. It is one of the few local ranking signals you can influence directly, by actually asking customers once a job is done.

Projects we have already delivered

None of these case studies are in Kista. They are here for what they are: projects where you can see how we work.

How it works

  1. 1

    Free review

    We go through your site and what you show up for today, and tell you plainly whether we think we can help.

  2. 2

    Prioritised plan

    You get the actions in order, with what brings the most first, not a list of everything that could in theory be done.

  3. 3

    Build

    We design and develop with our own team. No handing the work on to a subcontractor you never meet.

  4. 4

    Follow-up

    We report what has been done and how things have moved in Search Console, and what the next step is.

Do you have an office in Kista?

No. Solva is based in Uppsala and has no visiting address in Kista. We work with Kista businesses remotely and meet on site when the project needs it. We do not put a pin in Google Maps on an address where we are not based.

Have you built for any business in Kista?

Not yet. Our published case studies are in Stockholm and Uppsala, and they are on the site in full, with names and links to the finished websites. We would rather say that than let existing case studies look like something they are not.

What does a website cost for a business in Kista?

It depends on the scope: the number of pages, whether there should be e-commerce or booking, and how much content needs producing. The first review is free, and after that we quote for a clearly defined piece of work.

How do we get into the map results for Kista?

Through a verified Google Business Profile with an address in the area, the right category, and reviews coming in steadily. We help with that, but it requires that you actually have an address in Kista, because Google verifies it.

Do you build in WordPress?

No, we build in Next.js. Pages are rendered on the server and delivered as finished HTML, which makes them faster and easier for Google to read. You edit the content yourselves in a CMS.

How long before we show up locally?

Technical and local adjustments can start to show within four to eight weeks. Stable visibility takes longer. We do not promise a ranking, because Google decides that.

A free review of your visibility in Kista

We go through your site and what you show up for today, and tell you plainly whether we think we can help. No obligation.