SGSol

A website that estimates savings and books the home visit

We built a new website for SGSol, which sells and installs solar panels, batteries and EV chargers in Stockholm and Uppsala.

Industry
Solar panels, batteries and EV chargers
Location
Stockholm and Uppsala, Sweden
Delivered
Web design, Web development, SEO
Status
Launched, 2026
SGSols startsida på dator och mobil
SGSols startsida på dator och mobil, mobile view

What improved

What visitors can do on the new site.

  • Visitors get an estimated saving for their own roof before they get in touch
  • A home visit is booked in two steps, and the choice from the homepage carries over
  • Five towns have their own pages with local facts about the grid operator, price area and planning rules
  • Guides on payback time, batteries and the green tax deduction, with sources

Where they started

Solar panels are a big investment, and almost everyone starts with the same questions: what does it cost, what will I save and will it work on my roof. SGSol needed a site that answers those questions and leads on to a home visit where they measure the roof.

01

Estimate your own roof

Visitors move sliders for roof area, direction and consumption and get an estimated yearly saving as a range. Under "Så räknar vi" (how we calculate) the assumptions are visible, and the electricity price can be changed. The button under the result leads to a home visit for the exact price.

The calculator on the SGSol homepage
The calculator on the SGSol homepage, mobile view
02

Two steps to a home visit

The form first asks what the visitor needs help with and what kind of property it is, then the contact details. Next to it is how the process works, from the call to the quote. Anyone who picked solar panels, a battery or a charger on the homepage already has that choice filled in.

Booking a free home visit with SGSol
Booking a free home visit with SGSol, mobile view
03

Town pages that are not copies

Someone searching for solar panels in Uppsala wants to know what applies there. Each town page has its own facts about the grid operator, price area, production and local planning rules. The site will not build a town page without its own content and a source, so no page is a copy with the town name swapped.

The Uppsala solar panel page at SGSol
The Uppsala solar panel page at SGSol, mobile view

The same site on a phone, where most visitors are

  • Sidan om solceller på mobil
  • Kalkylatorn på mobil
  • Bokningen av hembesök på mobil
  • Ortssidan för Uppsala på mobil

Technology

Platform
Astro
Content
Sanity. Calculator values, towns and guides are edited there
Enquiries
Straight to the company inbox
Analytics
Google Analytics with consent

Selling something that needs a home visit?

In a free meeting, we go through how your website can estimate, explain and book for you.

More case studies