SGSol
A website that estimates savings and books the home visit
We built a new website for SGSol, which sells and installs solar panels, batteries and EV chargers in Stockholm and Uppsala.


What improved
What visitors can do on the new site.
- Visitors get an estimated saving for their own roof before they get in touch
- A home visit is booked in two steps, and the choice from the homepage carries over
- Five towns have their own pages with local facts about the grid operator, price area and planning rules
- Guides on payback time, batteries and the green tax deduction, with sources
Where they started
Solar panels are a big investment, and almost everyone starts with the same questions: what does it cost, what will I save and will it work on my roof. SGSol needed a site that answers those questions and leads on to a home visit where they measure the roof.
Estimate your own roof
Visitors move sliders for roof area, direction and consumption and get an estimated yearly saving as a range. Under "Så räknar vi" (how we calculate) the assumptions are visible, and the electricity price can be changed. The button under the result leads to a home visit for the exact price.


Two steps to a home visit
The form first asks what the visitor needs help with and what kind of property it is, then the contact details. Next to it is how the process works, from the call to the quote. Anyone who picked solar panels, a battery or a charger on the homepage already has that choice filled in.


Town pages that are not copies
Someone searching for solar panels in Uppsala wants to know what applies there. Each town page has its own facts about the grid operator, price area, production and local planning rules. The site will not build a town page without its own content and a source, so no page is a copy with the town name swapped.


The same site on a phone, where most visitors are
Technology
- Platform
- Astro
- Content
- Sanity. Calculator values, towns and guides are edited there
- Enquiries
- Straight to the company inbox
- Analytics
- Google Analytics with consent
Selling something that needs a home visit?
In a free meeting, we go through how your website can estimate, explain and book for you.
More case studies

