Sherry Beauty
A new website and 290+ booked consultations for a hair clinic in Stockholm
We built Sherry Beauty’s new website from scratch, in Swedish and English, and handle the enquiries that come in. So far that has meant 290+ booked consultations.
Results
290+
booked consultations
so far · Source: Leads that Solva generates and handles
- A new website in Swedish and English, with separate sections for Hair Clinic, Skin Clinic and Academy
- A page for every treatment and every kind of hair loss, from the hairline and aftercare to thinning hair
- Before and after photos of the clinic’s own patients and six patient films
- A standby list that fills late cancellations and free surgery days
Where they started
A hair transplant is a big decision, and nobody books one without first wanting to see what the result looks like. Sherry Beauty also runs three businesses under one roof: hair transplants, skin treatments and an academy that trains healthcare staff. On the old site everything sat in the same section, under /estetik/, so someone considering a hair transplant ended up among fillers and skincare.
A website with three clear entrances
Someone considering a hair transplant, someone booking a skin treatment and someone looking for a course are after completely different things. The homepage lets visitors choose straight away, and Hair Clinic, Skin Clinic and Academy each have their own section with their own menu. The design follows the clinic’s own colours, and the whole site is in Swedish and English.
Answers before the consultation
Someone considering a hair transplant has a lot of questions before getting in touch. So each part of the treatment got its own page: for men, for women, the hairline, before treatment, how it works and aftercare. Hair loss has its own pages for male and female hair loss, a receding hairline, thinning hair and scalp conditions.
Results are visible before anyone has to ask
Nobody books without wanting to see the result. The results page shows before and after photos of the clinic’s own patients, and visitors can filter by treatment, age and number of grafts. Six patients talk about their treatment in their own films. The clinic adds new results itself, and they appear straight away.
Every path leads to the consultation
The consultation button is in the menu on every page in Hair Clinic and Skin Clinic, and the form asks which treatment the enquiry is about. For campaigns there is a separate site, kampanj.sherrybeauty.se, with a single offer: a free consultation. We handle the enquiries, and so far that has meant 290+ booked consultations.
The same site on a phone, where most visitors are
- Technology
- Astro
- Sanity, where the clinic adds results and text itself
- Vercel
- Swedish and English versions
- Every old /estetik/ address redirected to the new pages
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