Hair salon marketing

Marketing for hair salons that fills the chair

New clients find a salon on Instagram or in the Google map results, look at the work, and book if it takes a minute. We build the website, keep your Google profile and social accounts active, and run the ads that bring people nearby to the booking page. One package, one contact, one invoice.

Book a free growth review

Fixed monthly price, in writing
You own the site and accounts
No long-term contract
Reply within 24 hours

The Klippoteket website, with photos of the salon and booking in the menu — Klippoteket, a hair salon in Sweden: the website we built, with booking in the menu on every page.

The Klippoteket website, with photos of the salon and booking in the menu, mobile view — Klippoteket, a hair salon in Sweden: the website we built, with booking in the menu on every page.

Who this is for

Independent hair salons with one or a few locations that want more booked appointments and more clients who come back. You and your stylists do the hair; we handle how people find the salon, book a chair and return. It is not built for franchise chains with a central marketing team, or for booth renters who only need a personal booking link.

Three jobs stand between you and a full book

Getting found, turning a look at your work into a booking, and bringing clients back for the next appointment. Growth takes all three, so the chairs stay busy and you stay behind them.

Book

in the menu on every page, instead of on one hidden subpageKlippoteket, Sweden

Getting found
People search for “balayage near me” or open the map for a salon close by, and choose among the first few they see.
- A custom website with your services, prices and stylists
- Local SEO and your Google Business Profile, for the map results near your salon
- Google and Meta ads for the services you want more of
Handled by Solva
Turning interest into booked appointments
Booking requests arrive as Instagram DMs while you are mid-color, and the client who wanted a Tuesday slot books somewhere else before you reply.
- Online booking synced with your Google Calendar, if you don’t already use a booking system
- Posts from photos and video of your work, in an agreed amount each month
- DM replies on Instagram and Facebook, in flows we agree on with you
Handled by Solva
Bringing clients back
Clients are due back for a trim or a touch-up, but nobody reminds them to rebook, and quiet weekdays stay quiet.
- Review requests after every appointment
- Newsletters and text messages for rebookings and slow days
Handled by Solva
4
The hair
The cuts, the color and the conversation in the chair.
Yours

Growth also includes a report and a meeting every month, plus hosting, security updates and monitoring. See everything in Growth

A real hair salon, honestly labeled

We don’t have a US client yet. This is a salon in Sweden where we built the website and did the local SEO. It did not have the full Growth package, so there are no ad or social results to show.

The Klippoteket homepage, with large photos of the salon

Swedish client
Website + local SEO
Not the full Growth package

Klippoteket

Hair & beauty

A salon in Boland City, Uppsala, offering cuts, color treatments, highlights and styling. The old website gave the wrong impression of the salon and made it hard to book. We built a new one around the salon’s craft, with large photos and a gallery of real work, and aimed the SEO at local searches for a hairdresser in Uppsala and Boländerna.

Replaced an outdated site with one that reflects the salon
Booking available from every page
Optimized for local searches in Uppsala

Read the Klippoteket case study

What it looks like for a salon

Examples of how we would set it up. Your proposal is based on your services, your neighborhood and the appointments you want more of.

Website structure

A page for each service people search for, with what it includes, roughly how long it takes, a price range and a booking button. Your stylists and your work get their own space.

Cuts and styling
Color, highlights and balayage
Treatments
Stylists, with their own photos
A gallery of real work from the salon

Campaigns

Search ads for services where someone is ready to book, and campaigns timed to the weeks and days that tend to be quiet for you.

Search: “hair salon near me”, “balayage” plus your area
Seasonal: proms, weddings and the holidays
Meta: a reminder to past clients when weekday slots are open

Booking

Clients choose the service, the stylist and a time from the page they landed on, without sending a DM first.

Booking in the menu on every page
Confirmation by email and text message
If you already have a booking platform, the site links to it

What’s included, and what isn’t

Everything below is written into your proposal before you sign.

Included in Growth

Custom website with your services, prices and stylists
Local SEO and Google Business Profile
Google and Meta ads, run and improved by us
Online booking synced with Google Calendar
Social posts from your photos and video, in an agreed amount
DM replies on Instagram and Facebook in agreed flows
Newsletters, text messages and review requests
A report and a meeting every month

Not included

Ad spend: what you pay Google and Meta is separate from our fee
AI chatbot, AI phone assistant and sales pipeline (those are in our Expansion package)
Replacing a booking platform you already use. If you have one, the proposal states how the website sends clients to it
Unlimited content: the amount is set in your proposal

What we need from you

Photos and video of your work, the salon and your stylists
Your service list and price ranges, and which appointments you want more of
Opening hours, and the days and times that are usually hard to fill
Access to your Google Business Profile and social accounts, or we set them up in your name

What it costs

We don’t publish one price, because the work depends on your services, your area and how much advertising you want. Your proposal specifies exactly what we deliver each month, your implementation fee, and any separate advertising or usage costs.

Monthly fee: A fixed monthly price for the work listed in your proposal. It does not mean unlimited ads or unlimited content.
Ad spend: What you pay Google and Meta for the ads is separate from our fee. The proposal says how much we recommend for your market.
Getting started: Whether setup costs extra, and how much. If it does, it is a one-time amount stated before you sign.
Content: How many posts, videos and newsletters we produce each month. The scope is set in the proposal.
What we need from you: Photos and video from your jobs, and when we need them.
Canceling: No long-term contract. You cancel with one month’s notice, and your domain, website, content, Google Business Profile and data stay in your name.

What we measure

Likes and followers are nice, but they don’t pay rent on the chairs. Every month we report where booked appointments came from and what they cost, and you tell us which services and days need more.

Online bookings, calls and DM requests, by source
Cost per booked appointment from ads
Searches and map views on Google
New Google reviews

How it works

01
Growth review
A 15-minute call about your salon, your neighborhood and where new clients come from today.
02
Written proposal
What we deliver each month, the monthly price, any setup fee and the ad budget we recommend.
03
Build
Website, Google Business Profile, booking, tracking and the first ad campaigns.
04
Run and report
We run the ads and content. You get a report and a meeting every month.

Questions salon owners ask us

How do you market a hair salon?

Start where people already look: Instagram and the Google map results. That means a website that shows your services, prices and real work, a complete Google Business Profile with recent reviews, regular posts of your work, and booking that takes a minute. Ads work best for specific services and for filling slower days, and messages to past clients bring them back for the next appointment.

How much does salon marketing cost?

It depends on how many services, stylists and locations you have and how much advertising you want, so we don’t publish one price. After a free review you get a written proposal with a fixed monthly fee for the listed work. Ad spend is paid separately, and the proposal states any setup fee.

Do I own the website and the accounts?

Yes. The domain, the website, the content, your Google Business Profile, your social accounts and your data are in your name from the start, and they stay with you if you cancel.

Is there a long-term contract?

No. There is no minimum term, and you cancel with one month’s notice.

You’re based in Sweden. Can you work with a salon in the US?

Yes. We work remotely and meet over video. Sweden is six to nine hours ahead of US time zones, so calls usually happen in your morning before the first client, and we reply within 24 hours on weekdays.

How soon will I see more bookings?

Ads can start bringing in bookings once the campaigns are live. Local SEO and reviews build up over months. The proposal states when the website goes live and what we start with, and the monthly report shows what each part brings in.

See what Growth would look like for your salon

In 15 minutes we look at how clients find you today and what we would change first. You get a written proposal afterwards, with no obligation.

Book a free growth review

Marketing for hair salons that fills the chair

Three jobs stand between you and a full book

Getting found

Turning interest into booked appointments

Bringing clients back

The hair