Local SEO · Stockholm
Stockholm has the toughest search competition in Sweden, and it shows in the results: more players, better websites and a local pack that reshuffles depending on where in the city you are standing. Solva is based in Uppsala and takes on projects across Stockholm. We can meet you in person, see the business with our own eyes and build the plan around your situation instead of sending a template. We tell you plainly whether we think we can help, and when we do not.
Why Stockholm
Stockholm has more agencies, more competitors and bigger budgets than any other Swedish city. The results a visitor sees are made up of four layers, and they are won in different ways.
The map at the top of the results. Here the Google Business Profile, categories, reviews and distance from the searcher decide. In a dense city the pack splits by district, so the same search gives different answers on Södermalm and in Solna.
The links below the map. Here you need a technical foundation and content that is better than the competition’s. Stockholm has more agencies and bigger budgets than any other Swedish market, so “good enough” is not enough on the broad terms.
Hair salon Södermalm, dentist Östermalm, plumber Solna. Fewer searches, but they come from someone who has already decided where and what. This is where a smaller business can beat a bigger one, because competition is lower than on “Stockholm” as a whole.
Google AI Overviews, ChatGPT and Perplexity increasingly summarise the question and cite a few sources. Whoever gets cited gets the visibility without the click. That takes content that is specific, structured and possible to verify, not sales copy.
The geography
Stockholm is not one market but a dozen. People searching for a service often add their district or municipality, and the results change depending on where they are standing.
That means a site optimised only for the word “Stockholm” misses the searches that are easiest to win: the ones where someone has already decided both what and where. A page per combination of service and area, where there is demand, beats a single broad page.
We work across the city. These are the areas we are asked about most often:
This is what the searches look like in practice:
hair salon Södermalm · plumber Solna · dentist Östermalm · builder Stockholm · removals Bromma · cleaning company Kungsholmen · car garage Sundbyberg · gym Danderyd
The work
Four pieces of work that fit together. Which matters most depends on where the site stands today and how tough your industry is.
Google should be able to read every page without running JavaScript, understand what it is about and index it without unnecessary detours. It is the foundation everything else rests on, and it is cheaper to fix early than late.
A page for the service, and one for each combination of service and area that people actually search for. Not a page per district for the sake of it, only where there is demand to answer.
Categories, services, opening hours, photos and reviews. In Stockholm the profile often matters more than the website for someone searching on their phone who is ready to get in touch the same day.
Pages that answer the question directly, with concrete details instead of sales words. It is the same content that ranks in Google and gets cited when the AI summarises the answer.
Proof
We would rather show finished work than claim a result.
Acron Group is a groundworks and general contractor in Stockholm. We built their online presence: structure, design and content that match the company’s size and make the services easy to understand for whoever is procuring them.
Choosing an agency
You are making a buying decision among many similar options. Here is what we think you should ask, whether you choose us or someone else.
Process
We look at the site, your profile in Google and what you show up for today. The review is free and you get it even if you do not become a client.
The actions in order, with what brings the most first, based on how tough the competition is in your particular line of business and areas.
We do the work with our own team. No handing it on to a subcontractor you never meet.
We report what has been done and how things have moved in Search Console and the Google Business Profile, and what the next step is.
Frequently asked questions
No. We are based in Uppsala and take on projects across Stockholm. We have no visiting address to invite you to, but we are happy to meet at your premises when the project needs it.
Yes. The inner city and the northern, southern and western suburbs. Meetings happen on site when the project needs it and otherwise by video call, wherever in the city you are.
It depends on where the site starts from and how tough the competition is in your line of business, and it is tougher in Stockholm than anywhere else in Sweden. The first review is free, and after that we quote for a clearly defined piece of work.
Technical fixes and specific searches can start to move within 30 to 90 days. Broad searches in Stockholm take considerably longer because the competition is stronger. We set expectations based on where the site starts from, not on what sounds best.
Ask for published case studies with names and links to the finished websites, and be sceptical of anyone who guarantees a ranking. A serious agency can show what it has done and explain why, but can never promise where Google will place you.
Not always. Sometimes the existing technical foundation is enough and the work is about structure, content and the local profile. We will tell you if we think otherwise.
For more and more businesses. When Google, ChatGPT and Perplexity summarise a question, a few sources get cited. Being one of them rests on the same technical foundation as regular SEO, plus content specific enough to cite. We work on both.
We go through your site and your profile in Google, tell you what we see and whether we think we can help. No obligation.
Hi, how can we help you?
Tell us what you want done, or book a free review of your business.
